Sporting Risk has released SureSub, a new player prop betting feature added to its Promotional Markets suite. The product launched on July 20, 2026, and is distributed through the Sportradar Unified Odds Feed.
The mechanism automatically moves active player prop selections to replacement athletes when substitutions occur. Operators can modify the feature display name and apply custom branding to align with their platform identity. This release follows earlier Sporting Risk tools, including 2Up, Same Game Multis, and PropFutures settlement mechanics.
Deployment and Recent Partnerships
Andy Phillips, chief business development officer at Sporting Risk, stated that the suite provides a "differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns." He noted that Sportradar distribution allows operators to scale the feature beyond previous limits. The launch follows a partnership agreement with Entain NCE finalized the previous month, which integrated Sporting Risk BetBuilder suite.Source: Jonny Whitfield, July 20, 2026.