Bragg Gaming Group has announced an additional reduction of 19 percent of its workforce to improve financial performance. The B2B iGaming technology supplier made the announcement on July 10, 2026, following a previous restructuring plan implemented earlier this year.
Restructuring and Financial Goals
The company stated that the latest measures will accelerate its path toward cash generation while creating a more focused operational structure. Bragg estimates that the reduction will deliver approximately €6m in savings once fully implemented. Management emphasized that the restructuring aims to strengthen cost efficiency without compromising the technology and content that support the company’s market position. "These measures are designed to deliver focus, discipline, execution and cash generation," the company stated.Leadership and Strategic Shift
CEO Matevž Mazij previously offered to resign in June after losing shareholder support at the annual general meeting. He indicated that the current steps build on earlier decisions and are intended to streamline operations across the organization. The leadership team plans to combine the reduced structure with an ongoing AI-first transformation scheduled for completion next year. The company also highlighted that the restructuring positions it for potential market consolidation as industry regulations continue to evolve.The July announcement follows a January restructuring plan that reduced staff by 12 percent. That initial reduction was introduced to align the company’s operations with its artificial intelligence development roadmap.